A 10-day Brand sprint for Soli by Under Design.
Life can be tough and even lonelier for women.
That’s why Soli exists – to offer women solidarity, safety, and belonging. Just like an elder elephant guiding her herd in the wild, Soli provides a place for women to feel guided and protected.
Established in 2023, Soli is a global network where women find sisterhood and support without judgment. No matter the hour, Solis are there for each other, offering reassurance that everything will be alright.
Soli’s diverse team includes passionate women and supportive organizations dedicated to empowering women in society. Soli isn’t just a place, but a testament to collective female resilience. Soli is for all women living in the here and now, acknowledging their strengths and vulnerabilities, and finding unity in shared experiences.
Whatever’s going on in your world, let the sisterhood know by picking and posting a mood and starting a thread. Soli connects you with women in your area (anonymously, if you wish) who get what you’re going through, so you can receive instant understanding and validation from others who’ve been there.
With Soli, you’re never alone and always free.
CREDIT
- Agency/Creative: Under Design
- Article Title: A 10-day Brand Sprint for Soli
- Organisation/Entity: Agency
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: Israel
- Agency/Creative City: Atlit
- Market Region: Global
- Project Deliverables: 2D Design, App Design, Art Direction, Graphic Design
- Industry: Human Resources
- Keywords: Gen Z, Sisterhood, Safety, Solidarity, Woman.
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Credits:
Strategy: Eden Vidal
Creative Director: Anastasia Vlasenko
Creative Director: Inbal Lapidot Vidal
Brand Designer and Illustrator: Kate Holub
Animation: Abdullah Akhtar
