Plus Travel Group required a complete rebrand including logo/identity design, website design, stationery design, and signage design.
Plus Travel Group is a corporate travel company known for its service excellence. The brand redesign reinforces its position as a premium agency, appeals to new markets and conveys their strong value proposition.
A clean sans serif font was used to create the square nameplate. The tracking was adjusted to ensure legibility and alignment while the word ‘Plus’ was bolded to emphasize their position as a premium agency. A 3D globe with an airplane completes this premium and corporate mark.
CREDIT
- Agency/Creative: Kim Keith Design and Marketing
- Article Title: Kim Keith Creates New Identity Design For Canadian Travel Agency
- Organisation/Entity: Freelance, Published Commercial Design
- Project Type: Identity
- Agency/Creative Country: Canada
- Market Region: Multiple Regions
- Project Deliverables: Brand Identity, Brand Redesign, Brand Strategy, Branding, Graphic Design, Rebranding, Research, Tone of Voice
- Industry: Hospitality
- Keywords: Travel Agency, Business Travel, Identity Design, Website Design
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
