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Branding and Packaging For An Up and Coming Product New To The Snacking Market

Branding and Packaging For An Up and Coming Product New To The Snacking Market

ORCA – Beyou

Beyou is a new product to the snacking market. It’s main target audience is ‘millennial women on the move’. Beyou. enlisted ORCA to provide them with a brand that would ‘disrupt the market whilst maintaining a fashionable aesthetic’. It was important when working with Beyou. to express their quirky personality as a team within the brand messaging. Along with the brand framework, we produced a marketing campaign that will boost the brand name during the launch. The brand naturally developed into a campaign that really sells the lifestyle aspect of the product, making it feel aspirational and also approachable for young women.  Deliverables include:- Brand identity- Packaging design- Promotional campaign- Tone of voice

CREDIT

  • Agency/Creative: ORCA
  • Article Title: Branding and Packaging For An Up and Coming Product New To The Snacking Market
  • Organisation/Entity: Agency, Published Commercial Design
  • Project Type: Packaging
  • Agency/Creative Country: United Kingdom
  • Market Region: Europe
  • Format: Sleeve
  • Substrate: Pulp Paper

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