Midi Quinze – 27 Rosiers Brand Identity Project

Story of 27 Rosiers starts with the will to propose clean formulas. Sensorial, gender-neutral and real efficiency are key assets of the brand for a core beauty inside out. Creating safe & non-toxic products is not the only mantra. Believe in clean beauty should be a basic rule and an absolute need today. We also believe that beauty is a real experience that should be playful, easy and approachable to everyone.27 Rosiers came to us for creating a brand identity and package design from scratch. We immediatly felt challenge and inspiration. We want it simple, powerful and smart. The reflexion start with « 27R » icon brand logo. The idea was to create an original combination of shapes to make all elements work in symbiosis together. We also choose a single typography for the whole project from Grilli Type (Swiss foundry) – GT Pressura. It suggest the apothecary atmosphere and reflect perfectly the origin the two founders (both from Switzerland).Finally, we express the “inside out” through a logo that is visible from two sides on every packaging. All the brand identity and development was imagined in Paris to be distributed in North America.