tommywheeler.gd – Wheeler’s Coffee Co Branding
Wheeler’s Coffee CoI originally made this brand back in 2018 for my Year 2 College Final Major Project. I decided to revisit it to see if I could improve it any further with a slightly different approach. To do this I implemented a more traditional typeface, alongside supporting brand elements to accommodate my brand outcomes. My aim for this brand was to accomplish a commercial, yet premium brand style, this being the reasoning for my typeface & colour scheme choices. For this project I constructed a 200 page research and development sketchbook, which can be found on my website if you want to see my design thought process. (old version can be found on my profile)
CREDIT
- Agency/Creative: tommywheeler.gd
- Article Title: Packaging Design for Commercial / Premium Coffee Brand “Wheeler’s Coffee Co”
- Organisation/Entity: Student, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: United Kingdom
- Market Region: Europe
- Format: Bag
- Substrate: Pulp Paper
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
