Pearlfisher – WW (formerly Weight Watchers)
To support WW’s recent rebranding, Pearlfisher led a global redesign of the iconic wellness brand’s packaging. The challenge was to bring WW’s new purpose as an inclusive wellness brand to life visually across the entire portfolio.WW’s new packaging design has a bold, brand-forward and iconic attitude to create a deep and visceral connection with its audience while moving away from functional packaging toward a more vibrant and diverse expression. The redesign expresses the brand transformation in a bold and visionary way to extend the appeal of the brand to everyone while continuing to resonate with existing members around the world.
CREDIT
- Agency/Creative: Pearlfisher
- Article Title: Global Packaging Redesign for WW (formerly Weight Watchers)
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: United States America
- Market Region: North America
- Format: Box
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
