Concert – SKNBSE
Increasing consumer awareness about the dangers of chemical compounds in traditional skin care products, and their impact on the environment, is driving industry growth.SKNBSE was launched as a ‘clean beauty destination’ with this growth market in mind and through information, education and online retail, advocates the benefits of natural and organic ingredients.Firstly, the name was abbreviated to remove all unnecessary ‘ingredients’. The abbreviatedbrand language was then paired with a bold, stark and simple type-led identity. This would give prominence to the product and, used across all channels, serves as a constant reminder of the brand positioning: ‘skin care made simple.’
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