Packaging Design Bio Lassi

levelB – Bio Lassi

The Biedermann dairy has been looking for a more sustainable alternative to Bio Lassi packaging for some time. Now a further step towards sustainability has been taken. From now on, the Bio Lassi product line does not require a plastic lid, a simple drinking opening replaces this lid. The drinking opening is integrated in the aluminium closure of the product and becomes visible as soon as the customer removes the circuit board. The new packaging has two advantages: it is more sustainable thanks to less plastic waste and the drinking opening is completely airtight and sterile before the customer opens it. In addition to the new packaging, the entire design of the Bio Lassi line has also been revised. It is now presented in a fresh, fruity dress that recalls the Indian origin of the Lassi drinks and clearly and prominently visualises the individual flavours.