“During the 2013/2014 holiday season, as per tradition, the homebrew of Father & Son Home-Brewing Company was created. This year, the name Citrus Gold was given to this orange golden ale, which of course was named after the sweet notes of Belgian orange peel used in the brewing process. The idea was to create a label that was as bright, as bold, and as crisp as the the beer itself, allowing it to accurately represent the brew. I believe the design does just that. The beer was then bottled using 2 different sizes of swing top bottles and hand-labeled. The bottles were given out as promotional gifts.”
CREDIT
- Agency/Creative: Craig Valentino Design
- Article Title: Craig Valentino Design – Citrus Gold
- Project Type: Packaging
- Format: Bottle
- Substrate: Glass
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
