” That’s a packaging student work, in which I choose a commercial product and redesign it while applying three characteristics: those of darkness, color, and stubbornness.The rationale was about identifying one of our favorite products with three words that are supposed to describe ourselves. Choosing Barilla Penne Rigate, I created a product of the same brand, named Penne Colorate which has a conservative, unusual and dark appearance at first glance.Also, the recommended recipes are repeated to refer to stubbornness. Finally, pasta has a great variety of colors, much larger than usual, as it hides the color and the warmth, hidden.”
CREDIT
- Agency/Creative: Filippos Fragkogiannis
- Article Title: Filippos Fragkogiannis – Penne Colorate (Student)
- Project Type: Packaging
- Format: Box
- Substrate: Pulp Carton
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
