” The satisfaction of a complete day.
D. Raíz launches a family of ecological juices for those people who feel restlessness about their health and know the importance of good habits.
Based upon the concept of routine, a design proposal is presented in which control is excelled. Each juice is associated to an hour, which indicates the best moment to drink it. At the same time, there is an illustration that completes itself along the day, in the same way people who perform a routine make themselves day by day.
The inspiration for the bottle’s shape comes from the most organic and balanced aliments: fruits and vegetables.”
CREDIT
- Agency/Creative: Pablo Castillo & Marta Vaquero
- Article Title: Pablo Castillo & Marta Vaquero – D. Raíz (Concept)
- Project Type: Packaging
- Format: Bottle
- Substrate: Plastic
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