” “The name and brand concept are based on the idea of ‘Animism’ – the belief that every worldly human and non-human object possesses a spiritual essence with the eye being the entrance to that soul. The package design is centered around a screen-printed illustration of an illuminated eye, signifying that the wine is a living object with a soul. The overall execution is dark and mysterious, with a perfect balance between classic wine brand sophistication and contemporary illustration and design.” ”
CREDIT
- Agency/Creative: Cult Partners
- Article Title: Cult Partners – Animist
- Project Type: Packaging
- Format: Bottle
- Substrate: Ceramic, Glass
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
