Asprey Creative – Irrewarra Sourdough
Irrewarra is a successful bakery in regional Victoria, Australia with a huge following, genuine heritage and, when they approached us, a clear need for a prouder, more confident brand strategy.
We took a holistic approach to reinventing Irrewarra’s brand and packaging. We improved the brand’s expression by simplifying and modernising messaging across all their touchpoints. We reinterpreted the brand mark without detracting from its heritage, consolidated brand expression across secondary product ranges and refined brand language to tell a more engaging story of quality ingredients and pride of place.
CREDIT
- Agency/Creative: Asprey Creative
- Article Title: Brand and Packaging Design for Bakery
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: Australia
- Market Region: Oceania
- Format: Bag, Sleeve
- Substrate: Plastic, Pulp Paper
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
