A beverage package with a distinctive form. Making use of the motif of sugarcane, ingredient of the beverage, the communication is very clear. The user can enjoy an experience like drinking directly from a sugarcane. The optional function of stacking is unique and an actual sugarcane appears as stacking proceeds.

CHALLENGE:
Create a new packaging for Thai Sugarcane Industry.This packaging design is to give sugarcane lovers a whole new experience through a literalist graphic design. The packaging designed to simulate the look, feel and texture of the sugarcane flavour contained inside.

SOLUTION:
Also, the bottle shape and size have been designed to allow the bottle to snap fit and stack on top of one another. When looking from a distance this design is wholly distinctive on the shelf and easy recognition for the customers.

IMPACT:
A beverage package with a distinctive form. Making use of the motif of sugarcane, ingredient of the beverage, the communication is very clear. The user can enjoy an experience like drinking directly from a sugarcane. The optional function of stacking is unique and an actual sugarcane appears as stacking proceeds. Raimaijon sugarcane juice sold out within 1 week. The customers’ feedback reflected their surprise and impressions of the design look like real nature.

MORE:
Stackable bottle look like the real sugarcane from natural.