” Rebellion, anti-conformism, avant-garde… Regadless of the labels applied to it, the idea shared by Yohji Yamamoto responded to a state of mind: one of opposition, an ‘anti’ position. «To keep on going by myself, for myself, and hope that make a difference to the people who doubt.» The message through the fragrance is full of irony – «I am not going to disturb you, or have I?»Respecting Yohji’s passion for brave and innovative solutions this project is full of those. Brand new technology was developed by Groupe Pochet for bottle printing specifically for this project. For crumpled look of paper Pusterla 1880 executed special 3d mould. And for sure the next big challenge was bringing to life an ‘origami’ idea of the box – it was made of single piece of paper folded up and down to make this solid base/ crumpled top look.”
CREDIT
- Agency/Creative: Grisha Serov
- Article Title: Grisha Serov – Yohji Yamamoto “I Am Not Going To Disturb You”
- Project Type: Packaging
- Format: Bottle, Box
- Substrate: Glass, Plastic
