Edgar Kirei – Rogue
Package design concept for Californian bear brand.
The naming “Rouge” comes from the collocation “rogue bear”, the bear that wakes up during winter hibernation,
and is considered to be the most savage and dangerous one. This symbol represents the dark side that hides inside each and everyone of us and which is better to be kept out of the light.
CREDIT
- Agency/Creative: Edgar Kirei
- Article Title: Package Design Concept for Californian Bear Brand
- Organisation/Entity: Freelance, Published Self Promotional Design
- Project Type: Packaging
- Agency/Creative Country: Russia
- Market Region: North America
- Format: Bottle, Can
- Substrate: Metal
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
