Monsieur et Madame Branding

Luminous Design Group – Monsieur et Madame Branding

This greek print office with a Parisian mood, specialises in custom made social event invitations. Apart from the naming we were commissioned to design the logo and the brand identity as well. The name was inspired by the french version of addressing ‘a Gentleman or a Madam’ and the logomark by J.Miro’s homonymous installation.Here, one black and one red stool symbolise the two genders. The colour palette determines the two main points of the project, the formality of the situation and the intense feeling that is being reflected in black and red respectively. The colour palette is primarily used in all brand implementations combined with touches of golden details, showcasing a sense of luxury.