InnerSociety – Saint Joseph’s Candle

Saint Joseph’s Candle Company is a locally owned and operated candle manufacturer that sources its inspiration from the surrounding area. Located in the middle of Florida’s Forgotten Coast, fragrances are matched with local areas. Saint Joseph’s Candle Company boasts that its candles are “the world’s most beautiful beaches in a candle.”We were approached by the client to develop an in-depth identity that would be applied to all of their marketing and packaging materials. With each candle requiring attention on the shelf and boutiques along the coast, a coastal-clean vibe was needed, but also to stand out amongst the competitors. Upon market research of candle brands being positioned alongside Saint Joseph’s, we noticed that few used the stark white packaging and minimal design we have molded to fit the Saint Joseph’s brand.Each candle’s packaging color is specially selected to reflect the fragrance and the location from which the inspiration was drawn. Our client uses hand-poured candle manufacturing techniques with dye-free wax to produce a natural feel that fits into any decor. Our work continues onto the in-store displays, store-front displays, and eventually into the online retail space.