Coley Porter Bell – Muller Light Amore
Müller Light launches its first Italian-style super creamy yoghurt, Amore, offering health-conscious customers a special moment of ‘me time’ indulgence that is fat free.The design communicates ‘delicious creamy indulgence, the Italian way’. We’ve taken inspiration from Italian ceramic artistry to bring to life the Italian heritage, quality and luxuriousness of the product. The darker blue colour palette cues luxury and positions the product within the premium super creamy yoghurt category, taking the customer to a more ‘indulgent’ evening experience.Muller are initially launching with three flavours; Hazelnut, Lemon and Morello Cherry with more flavours expected later this year.
CREDIT
- Agency/Creative: Coley Porter Bell
- Article Title: Italian Style Super Creamy Yoghurt
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: United Kingdom
- Market Region: Europe
- Format: Pot
- Substrate: Plastic
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
