designVENA – Sirim Olive Oil
The design aims to reveal the naturalness and high quality of the product.The thin belly form of the bottle is referenced to the fluidity of the olive oil droplet.An elegant expression was added to the design with the large leaf grains used on the sides, and the grip direction of the bottle was explained to the user and the hand slipping was ensured.The naturalness of the product is underlined by using the leaf forms, this also strengthened the structure of the bottle.In order to emphasize the naturalness of the product on the label, olive tree image was used.The olive tree is used as a transparent area and the clarity of the product is prioritized.
CREDIT
- Agency/Creative: designVENA
- Article Title: Sirim Olive Oil Private Label Packaging Design And Rebranding From Turkey
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: Turkey
- Market Region: Europe
- Format: Bottle, Wrap
- Substrate: Plastic
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
