A local ice cream with a national following, Joe’s Ice Cream has been based on Wales’ Mumbles coastline for nearly 100 years, yet it’s so popular that people travel from all over the UK and beyond to taste it. Our new branding and packaging pays homage to the brand’s cult following, featuring a nostalgic, typographic style made up from the overwhelming, positive customer reviews gathered from Trip Advisor and Facebook. The new look has been rolled out across packaging, menus, posters store interiors and vehicle livery.
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