Backbar Studios – Mór Irish Gin
Award winning branding and packaging design for Mór Irish Gin. At the heart of this brand is its namesake, Tullamore. It serves as the primary inspiration for the label design. The unique wraparound label was inspired by the Grand Canal which weaves its way through Ireland, and on whose mercurial banks Tullamore flourished. The Mór brand is very much a product of its surroundings and the branding was designed to evoke this.
CREDIT
- Agency/Creative: Backbar Studios
- Article Title: Branding and Packaging Design for Mór Irish Gin. Currently One of Irelands Top Selling Irish Gins
- Organisation/Entity: Agency Commercial, Published
- Project Type: Packaging
- Agency/Creative Country: Ireland
- Market Region: Multiple Regions
- Format: Bottle
- Substrate: Glass
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
