Jarosov Brewery, Folklore in a Bottle

Little Greta – Jarosov Brewery

How to conclude the richness of Moravian Slovakia folklore into a beer label? We managed to craft flat background, vector lines and typography into a vibrant ornamental and eye-catching visual style. The design can be further developed to match the type of beer: Moravian Slovakia folklore motives decorate the classic Czech beers while label designs of the other styles introduce appropriate folklore elements from different regions and cultures (i.e. Stout – Celtic knots). For the visual language, we drew inspiration from botany, folkloric architecture and traditional folklore. Sorb tree, cockerel, heart and flowers – these are symbols of Moravian Slovakia, the brewery’s location, where folk traditions are alive and well. The cockerel motif also represents resurrection — embodying the brewery’s return to life. Moravia is primarily a wine region; thus we extended its iconography with beer symbols: hops and eat of barley.