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Branding and Packaging Design for Razena Café

Branding and Packaging Design for Razena Café

Brandigno – Razena Café

Razena is a coffee brand produced in Minas Gerais, Brazil, by an italian-brazilian family. It’s name is inspired on the Etruscan, ancient people of the Italian Peninsule, also known as Rasenas, which worship the Sun – vital element for the cultive of coffee.

All the brand identity balance the colors of the sun warm and of the coffee drink, with elements that transmits quality and primor.

CREDIT

  • Agency/Creative: Brandigno
  • Article Title: Branding and Packaging Design for Razena Café
  • Organisation/Entity:  Agency Commercial, Published
  • Project Type: Packaging
  • Agency/Creative Country: Brazil
  • Market Region: South America
  • Format: Pouch
  • Substrate: Plastic

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