Rebranding Onda Brand identity and Packaging

Bedrock Asia – Rebranding Onda Indonesia

To help Onda Mega Industries with its rebranding project, the company appointed bedrock asia, a brand consulting firm to transform its brand . During the process, bedrock asia was tasked with undertaking extensive internal and external brand analysis and brand strategy formulation to help Onda better understand its vision, core values, promise, strengths and weaknesses, brand proposition, customer segmentations strategy, developing product naming portfolio, developing the marketing model, and redesigning Onda brand identity and aligning its retail and packaging.