ConceptTwentyTwo – Koffmann & Mr White’s Branding

The Story: A collaboration between two of the true giants of British cuisineHaving first worked together when Pierre Koffmann employed Marco Pierre White at the legendary ‘La Tante Claire in 1984’, the two chefs have enjoyed a 30 year friendship and equally impressive careers, seeing them collect six Michelin stars between them.Pierre and Marco joined forces once again in 2018 to bring their trademark ethos of ‘Simple food, cooked well’ to the English & French brasserie at the stunning Abbey Hotel in Bath. ConceptTwentyTwo were commissioned to bring this story to life through brand. The dual narrative of Koffmann & Pierre White bringing both an English & French influence played a key role in shaping the direction.Stunning macro photography of key ingredients from their signature dishes are paired with lifestyle imagery, to capture the spirit of both the product and occasion… The concept is rounded off with headlines such as ‘Perfectly balanced’ and ‘Made for each other’.