Naming and Branding for BOMA from Brazil

Naming and Branding for BOMA from Brazil

Papanapa – BOMA (Born of Music Addiction)

BOMA (Born of Music Addiction) is an electronic music label and platform from São Paulo, Brazil. Their main goal its to connect to its audience through an experience driven by music and our design had to reflect the authentic and unexpected way they make this happen, so that the brand could establish a true and desirable relationship with its public in all the many different experience they provide. With a custom typeface designed to evoke music and excitement, the wordmark and identity is built of a layered system of graphic elements that can be applied in many different ways, creating a vivid and bold communication.Besides the images, here is a link to the video of the brand presentation: https://vimeo.com/304236428