ASTOR Branding – Malbec Tardío
Editions for unique segments
There are “particular” products within the world of wine, those strains that are not within the common denominator, which do not appear in the general segment. Malbec Tardío is one of them.
This edition has the peculiarity of not being a commercial one per se, which opens the game to represent the heart of the winery.
In Astor we wanted to highlight these “particularities” and we created an edition looking for the absolute representation of the oenologist’s work, his daily work and ideas and we developed a strong identity that reflects the traditional and handcraft imprint of the original values of the winery, whether for its textures and colors, as well as for the cork print and its handmade intervention graphics.
The typographic combination (as well as its miscellanies) were the key to generate a versatile and strong identity.
CREDIT
- Agency/Creative: ASTOR Branding
- Article Title: ASTOR Design Editions for Unique Segments
- Organisation/Entity: Agency Commercial, Published
- Project Type: Packaging
- Agency/Creative Country: Argentina
- Market Region: South America
- Format: Bottle
- Substrate: Glass, Pulp Paper
