” BRIGADE reinvented Esselon’s coffee bag with a clean, refined look designed to stand out on-shelf and encourage local grassroots brand growth while driving potential presence in national chains. Clean line work, ample negative space, and appealing flowing horizon lines combine with a suite of graphic elements tied to the local scene, rendering a landscape that captures the brand’s unique ‘terroir.’ To top it off, an eye-catching suite of colorful labels spotlight the country of Esselon’s single-origin roasts and assures the bag pops on-shelf. All Roads, Bike Paths, and Quests for the Perfect Cup of Coffee Lead To Esselon.
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Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
