Our Revolution – Maternitea
The luxury tea offering, Maternitea supports women through their pregnancy delivering expertly-produced tea blends to their door each month through their pregnancy. Organic, caffeine-free and designed by a resident naturopath and dietician, each tea aims to optimise wellbeing throughout pregnancy.
After seeing strong growth in both the Australian and global markets, it was time for a packaging refresh to help accelerate this growth further.
With the packaging format changing to printed tins, Our Revolution developed the design for the packaging refresh, ensuring it reflected the brand’s commitment to quality and luxury aesthetics.
The packaging invites pregnant women to treat themselves, and is designed to be displayed proudly on the kitchen bench.
CREDIT
- Agency/Creative: Our Revolution
- Article Title: Luxury Packaging for Luxury Tea
- Organisation/Entity: Agency Commercial, Published
- Project Type: Packaging
- Agency/Creative Country: Australia
- Market Region: Multiple Regions
- Format: Tin
- Substrate: Metal
