Matt Erickson – 56 Brewing White Elephant Double IPA
After redefining and redesigning 56 Brewing’s brand and flagship product portfolio, Matt Erickson was approached to extend the portfolio into special limited releases and premium products. Moving away from 12 oz cans into 16 oz cans with a higher price point, a new packaging structure was developed for premium offerings.White Elephant is a juicy Double IPA brewed with Minnesota malts and grains along with Hallertau Blanc and Nelson Sauvin hop additions that tops out at 8.5% alcohol by volume.
CREDIT
- Agency/Creative: Matt Erickson
- Article Title: Limited Release Packaging Design for 56 Brewing’s White Elephant Double IPA
- Organisation/Entity: Freelance Commercial, Published
- Project Type: Packaging
- Agency/Creative Country: United States America
- Market Region: America
- Format: Can
- Substrate: Metal
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
