Gutsulyak.Studio – Good Night Milk
Good Night Milk is an innovative product produced by Molokija company and already available in Ukrainian groceries.
Good Night Milk, milk taken from cows at night, is notably tastier. According to research, it contains special supplements that improve sleep and reduce anxiety, makes ones feel like in childhood. It is a novelty in Fairy Milk series. The design challenge was to develop the existing series but have its own logotype for the new product. It was important to keep folklore style and atmosphere of fairy tales. This time the main character, fairy cow, stays behind the scenes and only moon horns decorated with copper bells are visible.
CREDIT
- Agency/Creative: Gutsulyak.Studio
- Article Title: Innovative Good Night Milk Packaging Design
- Organisation/Entity: Agency Commercial, Published
- Project Type: Packaging
- Agency/Creative Country: Canada
- Market Region: Europe
- Format: Box
- Substrate: Pulp Carton
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
