Protein Refreshed, adding some much needed sparkle to the world of protein

From paddles to pedals, reps to steps, Betta are here to empower every kind of active lifestyle. Light, crisp, and packed with 15g of protein, their sparkling sodas are made with all-natural fruit juice and nothing artificial, offering a refreshing alternative to flat, fake, heavy protein shakes.

The brief was clear: create a brand that could hold its own in both the premium soft drink aisle and the performance nutrition space. The challenge was building something that felt exciting and energetic, without leaning on the literal fruit cues or tired visual codes of either category.

Our brand creation goes big on fizz, bringing the product’s sparkling personality to life in a never-still world of bubbles. A fluid word-mark sits at the centre of a never-still 3D world of bubbles, capturing constant motion and energy. The packaging avoids literal fruit cues typical of the soda category, instead drawing on the visual language of sports performance. Labelled cans introduce tactile contrast to the premium finish, while bold colours deliver strong flavour recognition.

This was a full brand creation project, comprising brand strategy, naming, packaging design and brand universe. From the earliest strategic decisions around tone, audience and positioning, through to the visual language, 3D world building and packaging finish, every touchpoint was considered and crafted to work together as a cohesive whole.

The result is a brand that feels as good on a gym bag as it does on a dinner table. One that doesn’t ask you to compromise on taste, design, or nutrition. Betta is proof that the protein category was overdue a shake up, and that sometimes all it takes is a little sparkle.