FOLIO | Cucumber & Hemp Drink | AI + Packaging
FOLIO is a non-alcoholic botanical drink made from cold-pressed cucumber and hemp extract. The concept sits at the intersection of wellness culture and craft collectibility, combining a functional approach to ingredients with a strong emphasis on physical presence and perception.
The packaging borrows the language of limited-edition spirits. Numbered bottles, handwritten batch tags, and small-run production create a sense of rarity and intention. This approach introduces a level of care and precision that is typically absent in the non-alcoholic category, where products are often positioned as secondary or simplified alternatives.
Every material choice is intentional and consistent with the core idea. Molded pulp casing, cast concrete cap, and unadorned glass form a system that feels raw and direct. There are no unnecessary layers between the consumer and the product. Each component serves a clear role without decoration or visual noise.
Typography is pressed directly into glass and pulp rather than applied as a surface element. This decision reinforces the idea of permanence and integration. The information becomes part of the object itself, not something added later. It reflects the philosophy of the drink, where nothing is introduced artificially and everything exists in its natural state.
The jade-to-pale-green liquid gradient is the only colour in an otherwise neutral system. It carries the full weight of the flavour narrative and becomes the central visual cue. This restrained use of colour ensures that attention stays on the product and its inherent qualities rather than external embellishment.








CREDIT
- Agency/Creative: co+lab
- Article Title: co+lab Develops Folio Cucumber and Hemp Drink as a Minimalist Packaging Design System Blending Wellness and Collectible Appeal
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Non Published
- Agency/Creative Country: Ukraine
- Agency/Creative City: Kiyv
- Market Region: Europe
- Project Deliverables: Art Direction, Brand Identity, Identity System
- Format: Bottle
- Industry: Food/Beverage
- Keywords: Packaging
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Credits:
Art director: Evgenia Lysenko
Designer and AI: Evgenia Lysenko









