Established in 2015 under the philosophy “Knowledge without Borders,”
An Publishing & Education has grown into a trusted force in Vietnam over the past decade. Today, AN delivers publishing, consulting, and integrated learning solutions to major corporations across Vietnam, Southeast Asia, and Asia.
In 2025, Studio Alt was invited to rebrand AN toward its 2030 vision of a thriving expert ecosystem that spreads knowledge and drives growth. AN realized its legacy identity no longer fit. It felt local and disjointed, with visuals scattered across books, products, and sub-brands. This gap hindered global authority for international partnerships. Sustainability anchors this journey. We evolve AN from traditional publishing to pioneering learning hubs and platforms powered by top Vietnam-Asia experts.
From day one, we saw the need for a bolder, stronger presence that honors AN’s decade of trust. We especially honored the image of the bird: a symbol of seeking and delivering knowledge to curious humans exploring the world, broadening horizons of discovery. ‘AN’ means peace, tranquility, and safety, evolving into structural stability. Our modular brand system embodies this motto, emphasizing substance over hype. Every touchpoint now conveys reliability and trust.
We’re grateful for the chance to shape An Publishing & Education’s next chapter. This rebrand empowers it to connect people with knowledge, turning bold vision into a sustainable and human-centered legacy for generations.
CREDIT
- Agency/Creative: Studio Alt
- Article Title: An Publishing & Education Rebrand by Studio Alt
- Organisation/Entity: Agency
- Project Type: Graphic
- Project Status: Published
- Agency/Creative Country: Vietnam
- Agency/Creative City: Ho Chi Minh City
- Market Region: Asia, Global
- Project Deliverables: 2D Design, 3D Design, Brand Identity, Branding, Creative Direction, Graphic Design, Logo Design, Rebranding, Type Design
- Industry: Professional Services
- Keywords: An Publishing & Education, Rebrand, Creative Direction, Books, Education, Type Design, Rebranding
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Credits:
Design Agency: Studio Alt
Creative Direction: Joe Nguyen
Visual Design: Joe Nguyen
Type Design: Duong Tran
Motion Graphics: Khai Hoang, Duong Tran
PR Executive: Trang Tran
Showcase: Joe Nguyen, Hoang Anh Vinh
