Details is the entry tier to the Sinegal Estate Winery portfolio. The name is an homage to the brand owner’s father’s go-to expression, “The devil is in the details.”
From the brand’s website:
“We do fine wine. Differently. The best things in life aren’t things, they’re moments – and they deserve to be celebrated with a wine that has quality in every sip. Whether it’s a casual Tuesday night pizza or your best friend’s wedding, our wines are here to make every moment special. With a blend that whispers quality in every sip, they’re the unsung heroes turning moments into memories.
“We believe great wine should not have rules, and some of life’s most important moments are better over a shared bottle. That’s why we craft wines worthy of these times yet also for everyday too. Drink it when you want, food pair it how you want, and maybe drink it straight from the bottle. Our wine is made to be fun, wine made in-house with passion and responsible and sustainably sourced.”
However, the original wine packaging’s interpretation of a goat head for the icon wasn’t received well and proved problematic because it was viewed as satanic. The new packaging design needed to have a premium look and feel and connect better with the Sinegal Estate family of wines.
Years prior, we developed the Sinegal Estate Winery brand and its icon, based on the key to the house on the winery property. For the Details brand, we created an ornate keyhole which complements the key and symbolizes Details as the access point to the rest of the Sinegal Estate Winery portfolio. The keyhole is diecut to allow consumers to peer through the label into the wine.
CREDIT
- Agency/Creative: CF Napa Brand Design
- Article Title: CF Napa Brand Design Develops Details Wine for Sinegal Estate Winery as a Premium Packaging Design Inspired by the Keyhole Motif
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: United States
- Agency/Creative City: Napa
- Market Region: North America
- Project Deliverables: Brand Architecture, Brand Design, Brand Identity, Brand Mark, Brand Redesign, Brand Refinement, Brand Rejuvenation, Branding, Creative Direction, Design, Graphic Design, Icon Design, Illustration, Label Design, Logo Design, Packaging Design, Product Design, Rebranding
- Format: Bottle
- Industry: Food/Beverage
- Keywords: CF Napa Brand Design, Sinegal Estate Winery, Wine, California, Packaging, Packaging Design, Graphic Design, Branding
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Credits:
Design Agency: CF Napa Brand Design
Client: Sinegal Estate Winery
