Creative partner Founders Makers has developed a category-defining brand for 1N, a new nicotine product built from scratch to reframe the sector around intentional use rather than legacy habits.

The project involved creating a complete brand ecosystem from the ground up, including naming, strategy, visual identity, packaging design and a global go-to-market toolkit designed to scale across formats, markets and future product extensions.

Positioned within the premium wellness and performance space, an unusual territory for nicotine, and resonating with biohacking culture, the identity replaces traditional category cues with a visual language centred on clarity, control and intentional use.

1N responds to a shift in nicotine consumption, with users becoming more health-conscious, deliberate and sceptical of generic products. Founders Makers was tasked with developing a brand capable of launching internationally from day one while supporting long-term expansion, positioning nicotine as a controlled, purposeful tool aligned with conscious use rather than habit.

Terry Seal, founder of 1N, said: “We wanted to challenge long-standing perceptions of nicotine and create something designed for people who make deliberate choices about what they use and why. Founders Makers helped translate that vision into a brand that feels clear, modern and grounded in intention.”

Name development took place across multiple territories, supported by cultural checks and audience testing to ensure the name would work effectively in global markets.

The resulting name, 1N, references both the nicotine molecule and the concept of N=1, a term used in biohacking to describe one individual experiment, signalling a product designed around personal intention rather than habit. This dual reference to science and individual experience underpins the wider identity, positioning the product as something to be used consciously rather than automatically.

At the centre of the strategy is the proposition “Nicotine Works.” The tagline reframes the product away from habit and towards intentional decision-making, forming the foundation for both the brand name and wider identity system.

The identity combines a minimalist GT Standard typeface with a precise green-led palette, gradient tones and sleek iconography to convey clarity, trust and control, applied consistently across product packaging, digital platforms and the brand’s global website.

Fluid natural forms and botanical imagery sit alongside clean, precise compositions, reflecting a product built for control and performance. The result is a visual language that feels modern, restrained and quietly confident, designed to stand apart from conventional nicotine branding while remaining functional within regulatory constraints.
This philosophy informed every aspect of the brand, from naming and formulation language to a disciplined visual system designed to communicate precision, transparency and control.

To support launch and future growth, Founders Makers developed a comprehensive toolkit including brand guidelines, asset templates, packaging systems, website designs, digital assets, out-of-home materials and merchandise.

Faraz Aghaei, Co-Founder & Chief Creative Officer of Founders Makers, said: “The visual identity landed in premium wellness and performance territory normally associated with biohacking, a world the category had never occupied. We built a brand and world that makes the science feel human, sharp and elevated.

Working from the ground up allowed us to rethink every assumption about how nicotine products look, behave and communicate, creating something genuinely new rather than an iteration of existing category cues. And to top it off, a tagline that perfectly captures this new product and positioning in two simple words: Nicotine Works.”