Avvio Viaggi was created to challenge the conventional travel agency model, often centered on price and volume rather than experience and meaning.
The project was driven by a clear strategic intention: to position the brand as a curator of intentional journeys, where each trip is designed to create emotional, cultural and personal value.
The name “Avvio”, meaning “beginning” in Italian, represents the starting point of transformative experiences. It reflects not only the act of traveling, but the idea of initiating meaningful life moments with purpose and depth.
The visual identity system translates this concept into a refined and contemporary language. Minimalist typography, subtle graphic elements and a balanced color palette were carefully designed to express movement, elegance and continuity — key attributes of the brand.
Rather than relying on predictable travel imagery, the identity avoids clichés and builds a more sophisticated and timeless perception. This approach allows the brand to position itself within a premium and design-driven territory, standing apart from traditional tourism communication.
The system was developed to be flexible and consistent across multiple touchpoints, ensuring a cohesive experience from printed materials to digital platforms.
As a result, Avvio Viaggi establishes a distinctive presence in the travel market, shifting the narrative from transactional services to curated, intentional and emotionally meaningful journeys.
CREDIT
- Agency/Creative: Vilarejo Design
- Article Title: Avvio Viaggi — A Brand Identity for Intentional Travel Experiences by Vilarejo Design
- Organisation/Entity: Agency
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: Brazil
- Agency/Creative City: Piracicaba
- Market Region: Global
- Project Deliverables: Art Direction, Brand Identity, Brand Strategy, Branding, Graphic Design, Logo Design, Typography
- Industry: Hospitality
- Keywords: branding, brand identity, travel brand, luxury branding, minimal design, typography, visual identity, brand strategy, hospitality design, premium brand
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Credits:
Vilarejo Design: Vilarejo Design
Creative Direction: Julio Campregher
Creative Direction: Leonardo Righi de Castro
