The Vitz Company was created to challenge conventions within the spirits category, introducing a brand that bridges the worlds of distillation and beer culture.

The strategy was to build a visual system that expresses this duality through a bold, contemporary and highly recognizable identity — moving away from traditional gin codes and embracing a more direct, structured and disruptive approach. The result is a cohesive branding system that balances premium perception with a strong, modern attitude.

At the center of the portfolio is the Vitz Gin “Spirit Lupulado,” a product that translates the brand concept into liquid form by incorporating hop elements into a distilled base. This innovation was recognized with a Silver Medal at the Copa Argentina de Destilados 2025, reinforcing both its quality and its differentiation in the market.
The label design highlights this uniqueness through high-contrast color blocks, precise typography and a distinctive symbol, creating strong shelf impact while clearly communicating its hybrid nature.

The London Dry version follows the same visual logic, ensuring consistency across the brand while adapting communication to a more classic profile. The system allows flexibility without losing identity, maintaining the same graphic structure while shifting tone and color to differentiate the product.

Expanding the portfolio, the Negroni introduces a deeper and more sophisticated expression of the brand. The packaging adopts a richer color palette and refined graphic elements, reinforcing a more intense and premium perception while staying fully aligned with the established visual system.

More than individual labels, the project establishes a scalable branding framework — where each product variation is part of a unified system.
The result is a brand that stands out on shelf, communicates clearly across different products, and redefines expectations within the category through the combination of strategy, design and product innovation.