Deuce Studio Lifts Guilt-Free Soda to the Heavens

When it comes to drinks, choosing the healthier option shouldn’t be boring, or god forbid, bland. Heaven is on a mission to craft a soda which comes with benefits your body will love, without compromising on fun or flavour.

The strategy centred around one idea: Naughty flavour, nice ingredients. Deuce Studio set out to create a soda brand that looks and tastes naughty, but is actually good for you, so you can enjoy it every day with a clear conscience.

Deuce Studio designed a bold brand identity to pack a punch. Taking inspiration from y2k aesthetics, virtual worlds, and gaming, they developed a hyperreal graphic style such as the halo-bound “H” logo, and sleek, glossy fruits. Photography is shot from a dramatic low angle to mirror the logo and to add a sense of energy, and typographic elements playfully bends along curves, emulating the shape of the halo.

Front and centre on the packaging is the logo, unapologetically large and instantly recognisable. To distinguish between products, the colour of the halo and the sky background interchange, creating an invitingly vibrant flavour system. Benefit callouts are anchored 360º around the shoulder of the can, while a deeper dive into the flavours and ingredients is shown on the back.

Everywhere the brand shows up; whether it’s in print or in motion, on the high street or online; each touchpoint is designed to feel bright, bold, a little bit naughty. However, just as important is the messaging, which while playful in tone, is always about helping you to reach your best by giving your body something to make it feel on top of the world.