Identity Design & Packaging

Packaging agency, Percept, was selected as the brand designer for this naturally beautiful vodka. The identity design that Percept developed, reflects the pristine waters and purity of this renowned glacier in Sweden.

The end result is an identity design that defines the product’s brand positioning as a luxury vodka, while giving tribute to glacial perfection to evoke the clean crispness consumers will experience.

The design strategy is built around the vodka’s deep connection to Storglaciären, a powerful symbol of untouched natural beauty and purity, traits shared by the product itself.

By incorporating glacier-fed water from this world-renowned Swedish glacier and combining it with meticulous triple-distillation techniques, Onera proudly presents a high quality offering, in a vodka that represents Scandinavian elegance and precision.

The packaging design features a blue frosted bottle that draws inspiration directly from the icy landscapes the product originates from, establishing the vodka as a luxurious and authentic spirit. Packaging agency, Percept, intended to create a distinguished brand with a sophisticated and clean identity design to represent the product and set it apart in the highly saturated liquor market.

The tagline, “The Last Great Ice Age,” ties the product to the glacial waters, reinforcing identity design with authenticity and heritage. The use of serif typography on the label conveys timeless craftsmanship, while clean and minimal identity design elements reflect Scandinavian precision and sophistication.