The rebranding project for the Tirol Showkinho line was designed to modernize the brand while reinforcing its relevance and competitiveness within the children’s market. The main challenge was to evolve its visual identity without losing the recognition already built, ensuring continuity while elevating its presence and impact at the point of sale.
Based on this strategic direction, we developed a new visual language that is more dynamic, vibrant, and engaging, fully aligned with the behavior, universe, and expectations of the kids’ audience. Colors, shapes, and graphic elements were carefully explored to create a more playful and immersive brand experience. As a central pillar of the project, we created a proprietary character, designed to bring personality, emotional connection, and consistency to the brand’s communication across different touchpoints.
In the packaging redesign, special attention was given to the hierarchy of information, ensuring a clear, quick, and intuitive reading flow. Key product attributes were highlighted to support decision-making, while the overall composition was structured to maximize shelf visibility and differentiation. The visual system balances strong child appeal with clarity and organization, connecting attractiveness with trust — an essential factor for parents at the moment of purchase.
The result is a more contemporary, expressive, and strategically positioned brand, with greater visual impact, stronger shelf presence, and an enhanced ability to connect meaningfully with its audience.
CREDIT
- Agency/Creative: Agência BUD
- Article Title: Agência BUD Develops Tirol Showkinho With a Vibrant Packaging Redesign That Strengthens Kids Appeal and Shelf Impact
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: Brazil
- Agency/Creative City: SÃO PAULO
- Market Region: South America
- Project Deliverables: 3D Design, Brand Design, Brand Redesign, Concept Art, Digital Art, Packaging Design
- Format: Bottle, Box
- Industry: Food/Beverage
- Keywords: #brand #branddesign #brandredesign #packaging #packagingredesign #redesign #rebranding #milk #dairy #laticiniostirol
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Credits:
Creative Director: Franklin Zampani
