Tea as a cultural and sensory experience. Tés del Mundo is San Benedetto’s tea collection inspired by places, traditions, and rituals from around the world. For this project, we developed a visual identity capable of translating the essence of each origin into a distinctive packaging system, while preserving a clear and coherent connection with the San Benedetto brand universe.

Each label was designed to evoke its own setting and character. Amazonia suggests lush biodiversity and vibrant intensity. South Africa recalls warmth, earth and natural richness. Sri Lanka conveys heritage, landscape and refinement. Japan expresses balance, purity and calm. Together, these references build a collection with a strong sense of place, turning each product into a small cultural journey through tea.

The result is a range that combines storytelling, shelf presence and brand consistency, giving every variety a unique voice within a unified visual language. More than a packaging exercise, the project was conceived as a way of transforming tea into a richer brand experience, where origin, sensoriality and identity come together naturally.

This project was recognised with the Best in Food 2026 award in the non-alcoholic beverages category. The design approach reinforces differentiation at point of sale, helping the range stand out as one cohesive family while allowing each SKU to communicate a specific mood, territory and sensorial promise with clarity, elegance and recognisable brand value!