• Project

  • Region

  • Industry

Student Packaging Design Concept for Chocolate “Hypertensive”

Student Packaging Design Concept for Chocolate “Hypertensive”

British Higher School of Art and Design , Mayya Mikhaleva – Hypertensive (ГиперТоник)

In the category of chocolate with alcohol, I did not see any interesting solutions and I wanted to do something special.

I made a dark chocolate with sweet glaze with strong alcohol, where the glaze repeats the color of alcohol and packaging. Alcohol and chocolate affect the pressure-hence the packaging design in the style of “tonometer” , where the upper value is the number of milliliters of alcohol in all the sweets in the package, and the lower – the percentage of cocoa
in chocolate.

Different chocolate with different alcohol, visually supported by different descriptors of glasses for each drink.

British Higher School of Art and Design , Mayya Mikhaleva – Hypertensive (ГиперТоник)

In the category of chocolate with alcohol, I did not see any interesting solutions and I wanted to do something special.

I made a dark chocolate with sweet glaze with strong alcohol, where the glaze repeats the color of alcohol and packaging. Alcohol and chocolate affect the pressure-hence the packaging design in the style of “tonometer” , where the upper value is the number of milliliters of alcohol in all the sweets in the package, and the lower – the percentage of cocoa
in chocolate.

Different chocolate with different alcohol, visually supported by different descriptors of glasses for each drink.

CREDIT

  • Agency/Creative: British Higher School of Art and Design
  • Article Title: Student Packaging Design Concept for Chocolate “Hypertensive”
  • Project Type: Packaging
  • Agency/Creative Country: Russia
  • Market Region: Europe
  • Format: Bag
  • Substrate: Plastic

FEEDBACK

Relevance: Solution/idea in relation to brand, product or service
Excellent
Vote
0
Good
Vote
1
Bad
Vote
0
Implementation: Attention, detailing and finishing of final solution
Excellent
Vote
0
Good
Vote
0
Bad
Vote
0
Presentation: Text, visualisation and quality of the presentation
Excellent
Vote
0
Good
Vote
0
Bad
Vote
0