Fleur by Scarpantoni Wines is a considered refresh of the winery’s sparkling range from the Fleurieu Peninsula, focused on elevating perception without losing recognition. The brief called for a more premium expression while retaining the familiarity that existing customers associate with the brand. Driven by traditional cues, the design embraces restraint and elegance, allowing form, proportion and detail to lead the outcome rather than relying on overworked on-trend graphics or unnecessary complexity.

A refined Fleur script sits at the centre of the identity, acting as a recognisable anchor across the range. This is supported by a structured layout and a disciplined use of negative space, creating clarity and balance from a distance while rewarding closer inspection. Textured stock and print embellishments have been applied with intent, working in harmony with the design rather than overpowering it, reinforcing a sense of quality and craftsmanship through tactility and detailing.

The minimal palette and controlled composition ensure consistency across multiple SKUs, allowing the range to sit cohesively on shelf while still maintaining individual product distinction. Every element has been carefully considered to contribute to a more resolved and confident overall presentation.

The result is a more confident, timeless expression that aligns with the quality of the wine inside. The refresh delivers a clear packaging upgrade, strengthening perceived value and enabling a considered lift in RRP in line with the range’s reintroduction, while giving the wines the presence they deserve in a competitive retail environment.