Founded by Kathya Irias and Paul Gromek, Spirit Origin works directly with farmers to produce exceptional quality coffee while ensuring more value remains at the origin, with the farmers and their communities. By roasting in Honduras and selling internationally, the business removes layers of intermediaries that typically separate growers from consumers.
Honduras produces some of the world’s finest coffee, yet much of it is exported and sold under third-party brands. Even within supposedly ethical supply chains, farmers often receive only a small fraction of the final value. Spirit Origin was created to challenge this model — investing back into local communities, supporting long-term sustainability, and building a more transparent, equitable coffee economy.
As the business prepares to scale internationally, Biles Hendry was tasked with developing a new name, identity and packaging system that could reflect both the premium quality of the product and the integrity of its business model.
“The true spirit of the coffee lies in its origin,” said Ross Hamilton, Design Director at Biles Hendry. “Our challenge was to express that idea simply and powerfully — creating a brand that communicates both provenance and purpose. The result is built around a single, clear idea: a direct path, from farm to cup.”
At the heart of the identity is a visual ‘path’ that runs through the packaging, linking a cup-shaped label on the front, that carries the coffee’s varietal and flavour profile to a farm-shaped label on the reverse, detailing the individual producer. The logo reinforces this idea, with a flowing form that reads as both a pathway and the steam rising from a freshly brewed cup.
Spirit Origin is positioned across three premium tiers — Signature, Reserve Estate and Heritage — with a consistent packaging system spanning multiple formats, from pouches to single-serve cartons. A rich, distinctive whale-blue provides a recognisable foundation, while a subtle pattern of coffee leaves and beans ground the design in its agricultural roots.
“The new identity captures who we’ve always been,” said Paul Gromek, CEO and Co- Founder of Spirit Origin. “It reflects our connection to origin, our commitment to quality, and our belief that coffee should deliver value back to the people who grow it.”
Delivered entirely pro bono, the project reflects a shared commitment between the two B Corp companies to use design as a force for positive impact.
The new Spirit Origin range is available globally via the company’s website and Amazon.