In coffee branding, there is a distinct characteristic: beyond conveying a pleasant emotion, it must also deliver a strong sense of energy to the consumer. With these core principles in mind, the 33 Coffee brand was created.

At the heart of the branding lies a clear objective — to reflect the brand’s unique energy to the customer and communicate the product’s high quality at first glance. It expresses the idea that within a single cup exists a delicate balance between life-giving water and carefully selected, energy-rich coffee.

Each time this coffee is enjoyed, the person should feel the care and energy infused into it — setting the tone for a positive start to the day.

From multiple design directions, the chosen concept was the one that proved to be the most impactful and aligned with the brand’s positioning strategy.

At the center of the logo are the number 33 and the letter C — the initial of the brand name. From the C, a drop of coffee falls, adding an appetizing and sensory dimension, subtly hinting at the essence of the product. This small detail reflects the brand’s approach to taste, quality, and the deep care it shows toward its customers.

STYLE & IDENTITY

The numbers 33 are created using a hand-drawn technique, making them distinctive and one of a kind. The combination of the drop’s warm, life-affirming character and the aesthetic of a human touch creates a cohesive and unique visual language — much like water and coffee form an inseparable whole.

COMPOSITIONAL STRUCTURE

From a compositional standpoint, the logo follows a vertical structure and consists of two blocks: the name (33) and the product type (coffee).

DEEP MEANING

The entire concept reflects a strong sense of responsibility toward product quality and the love invested in the craft — values that ultimately form the foundation of the 33 Coffee brand.