ADA Global, the largest independent Data and AI Experience company, has partnered with award-winning global design and technology firm Athlon, to launch a transformative new brand identity, positioning the company as the definitive partner for intelligent growth.

Operating across 14 markets and backed by global investors including Axiata Group, SoftBank, Mitsui and Sumitomo, ADA has established itself as a category leader by helping enterprises turn data into decisive action.

The comprehensive rebrand establishes ADA as a unified force in the market, built on its pioneering business model that combines AI-powered Identity, Personalisation and Commerce solutions. These are powered by Data and AI stack enablement solutions and a suite of proprietary platforms, AI Agents and Data Accelerators, creating an engine that drives digital experiences across the CPG, Retail, FSI, Healthcare and Telecommunications industries.

The new brand reflects this mission, articulating how ADA’s proprietary technology breaks through data silos to deliver real-time predictive analytics and strategic insights that drive revenue growth, increase customer lifetime value and reduce acquisition costs.

Athlon’s work encompassed a brand architecture and positioning framework, a visual identity system, brand storytelling assets and a redesigned digital experience. The result is a cohesive platform that elevates ADA’s narrative from a data and analytics provider to an intelligent growth partner – a company that doesn’t just process information but transforms it into competitive advantage.

“This is about clarity of purpose,” says Klara Grintal, Chief Marketing Officer, ADA Global. “We’ve spent eight years building ADA into the Data and AI Experience Company with a mission to create the World’s Most Intelligent Growth Platform, helping thousands of enterprises achieve breakthrough results. This brand evolution reflects who we’ve become: a growth partner that combines platforms, AI Agents, Data Accelerators, and digital operations to deliver outcomes that matter. Athlon helped us creatively articulate our vision.”

“ADA’s ambition demanded a brand built for velocity,” adds Ranzie Anthony, CEO, Athlon. “They’re not selling data and AI services; they’re selling the future of how businesses compete. Our partnership focused on creating a brand system that’s as intelligent and adaptive as their solutions – a unified narrative that scales globally while remaining deeply relevant to each market they serve.”

With its refreshed identity, ADA is now equipped to expand its reach across industries and geographies, reinforcing its position as the partner of choice for enterprises seeking to unlock intelligent growth.

Athlon’s collaboration with ADA spanned strategy workshops with global leadership, stakeholder research and the development of a comprehensive suite of identity and activation assets, including brand tools designed to drive alignment across ADA’s 1,000+ employees worldwide.