The GREEN APPLE Garden Tools Packaging Redesign project represents a comprehensive visual refresh of an established garden tools brand originally created by designer Vladimir Shmoylov in 2013.
The redesign introduces a stronger and more contemporary retail presence through a bold black packaging system combined with vibrant colour accent blocks that help to differentiate product categories and improve navigation in-store. The updated visual language reinforces brand recognition while increasing shelf impact in highly competitive DIY and garden retail environments.
A key symbolic element of the new design is the stylised vertical pergola motif. This graphic structure reflects the idea of a well-maintained, cosy suburban garden space — a place of care, growth and personal pride. The pergola also creates a consistent architectural framework across the packaging range, enabling scalability across multiple product types and formats.
The refreshed identity maintains continuity with the original GREEN APPLE logo while introducing a dedicated Pantone colour application for improved brand consistency in production. The packaging system was developed to balance strong emotional appeal with practical retail functionality, supporting both brand storytelling and commercial performance.
The redesigned packaging line has been launched in retail stores for the 2026 gardening season, marking the first major identity and packaging evolution for the brand since its original creation.
CREDIT
- Agency/Creative: Vladimir Shmoylov
- Article Title: Green Apple Garden Tools Packaging Redesign by Vladimir Shmoylov
- Organisation/Entity: Freelance
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: Portugal
- Agency/Creative City: Lisbon
- Market Region: Global
- Project Deliverables: Art Direction, Brand Identity, Graphic Design, Packaging Design
- Format: Blister-Pack
- Industry: Retail
- Keywords: packaging design, garden tools, branding, redesign, retail packaging, visual identity, product packaging, black packaging, industrial design, brand refresh
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Credits:
Packaging Design / Brand Identity: Vladimir Shmoylov
