The Crescendo packaging project was developed through an immersive approach to the territory and the context in which the wine is produced. Before starting the creative process, we sought to understand the property, its landscape, and the environmental commitment behind the project. By studying the place and observing its biodiversity, we translated this connection into a visual identity that reflects the relationship between wine, nature, and ecosystem regeneration.

The label concept is built around the wildlife characteristic of the region. The illustrated composition brings together different species that represent the richness and diversity of the surrounding natural environment, including the fallow deer, European bison, fox, bull, squirrel, and vulture. These elements are arranged as a visual narrative that evokes ecological balance and movement, reinforcing the idea of continuous growth that inspired the name Crescendo.

Beyond its visual dimension, the project also communicates a real commitment to conservation. The wine is part of a partnership with Herdade de Vale Feitoso and Rewilding Portugal, an organization dedicated to restoring ecosystems and reintroducing threatened wildlife species. This connection is also expressed through the Rewilding seal featured on the packaging, highlighting the project’s direct contribution to habitat preservation and biodiversity protection.
The result is a packaging design that tells a clear and meaningful story: a wine deeply connected to its territory and to a tangible effort to restore and protect nature.